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‘Tis The Season For PR Stunts: Uber Is Delivering Christmas Trees Thursday

Where was the menorah promotion?

The Betabeat office is decorated.

The Betabeat office is decorated.

Jolly Saint Nick is coming early this holiday season in the form of an Uber publicity stunt. Tomorrow, the on-demand private car company is delivering nondenominational holiday bushes Christmas trees to New Yorkers for $135.

In partnership with the Home Depot, the company will ship out an eight foot Fraser Fir to your apartment “within minutes” of it being ordered. The option will appear as “UberTREE” in the app tomorrow from 11 a.m. to 8 p.m., so may the odds be in your favor.

The gift bag also includes a tree stand and an “Uber gift.” Perhaps a left over kitten?

But tough luck for the those suffering with five floor walk-ups: Uber will plop the tree down at the delivery location’s “first point of entry.”. It isn’t the holidays if you’re not fighting with your significant other on the best way to transport the tree, anyway.

Follow Jordan Valinsky on Twitter or via RSS. jvalinsky@observer.com
Tags: stunts, tree, uber, uber it