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Booting Up: Jeopardy Decides How We Should Pronounce GIF

It's pronounced "Bone EE-vair." (Photo: Twitter)

Hm, no. (Photo: Twitter)

In what is a huge get for Snapchat, the app has poached Emily White from Instagram as its COO. She was in charge of luring advertisers to the Facebook-owned company and is expected to assume a similar role. [AllThingsD]

The machines will rise, in the eyes of Google at least. It has installed Android software inventor Andy Rubin to lead the company’s robotics creations. [NYT]

Tumblr is reportedly having trouble attracting advertising money because it’s just too complicated for brands. [Digiday]

Instead of releasing all of its new kids program all at once, Netflix said that it’s going to debut Turbo Fast in “pods” because all of the episodes aren’t yet completed. [Wired]

Jeopardy engaged in the GIF pronunciation debate and we all lost. [Daily Dot]

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