An App for That

Tech Solves Another Minor Problem with Lock-Screen Customizing ‘Cover’

Global! Context! Mobile! Seamless! Apps!
Fumbleless future.(Screencap)

Fumbleless future.(Screencap)

Get ready to be wowed by the power of modern technology to solve very minor pain points: TechCrunch reports that a company called Cover has just raised a $1.7 million seed investment from First Round Capital. Designed explicitly for Android by former Googlers, it’s an app that customizes your lock screen with the apps you’re most likely to want at any given time and place.

The app is like a Google Now for your mobile OS, serving up Google Maps when you’re in the car but Netflix when you’re hungover in bed. TechCrunch breathlessly reports that, “Cover’s ‘Peek’ feature is the fastest way to open apps I’ve ever seen. Start pulling an app icon to the right and the lockscreen slides away to reveal the app’s innards as if it was open all along.”

First Round’s Josh Kopelman explains the investment as a bet on a location-aware future of mobile:

First, we believe that context will be an increasingly important element of the mobile experience.   One of our early investments, Uber, for example, was one of the early apps to take advantage of a very simple contextual-layer (location).  Today we see an increasing number of opportunities to leverage context – so that, ultimately, you have a phone that seamlessly changes based on a user’s surroundings.

“Honestly, I wouldn’t be surprised if Cover was the messiah of Android,” adds TechCrunch.

Glad to know that when the polar ice caps have melted to the point you need a gondola to get around Wall Street and the world’s immortal(ish) tech billionaires have moved to a Virgin Galactic-branded moon colony, at least it won’t take too long to load the Spotify app.

Follow Kelly Faircloth on Twitter or via RSS. kfaircloth@observer.com