awards season

Ryan Seacrest Oddly Not Involved in YouTube’s First-Ever Music Awards Show

Lyric videos finally getting the attention they deserve.
Area woman slated to appear. (Photo: File)

Area woman slated to appear. (Photo: File)

Someone wake Giuliana Rancic from her bed in the middle of the Rockefeller Center Anthropologie, because YouTube is planning its first award show. The YouTube Music Awards is slated for Nov. 3 and will feature performances the kind of up-and-comers the platform is so great at spotlighting, like Lady Gaga, Arcade Fire and Eminem. It’ll be beamed to your computers live from Pier 36 in the Lower East Side.

The New York Times reports that music video director Spike Jonze will direct the show and Jason Schwartzman will serve as host. Awards will be dished out in “six competitive categories” that will be announced later this month. They’ll be decided by data like the number of times a video has been played, shared and remixed so let’s just give all the awards to “Wrecking Ball” and call it a night.

This is YouTube’s second major live, independently produced event. Earlier this year, YouTube hosted a week-long comedy event. Danielle Tiedt, the Google-owned site’s VP of marketing, told The Wrap that the awards show is a signifier of how influential YouTube is to the industry:

“From catalyzing careers and pop culture phenomena to propelling a song’s rise to #1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry,” she said. “We’re thrilled to celebrate our fans and the music they love with a whole new kind of awards show –  the first-ever YouTube Music Awards – judged by you.”

Settle, we’re just excited for the mani cam.

Follow Jordan Valinsky on Twitter or via RSS. jvalinsky@observer.com