AllThingsD is reporting that NBC News exec Vivian Schiller is switching her allegiance from one bird to another. She is a “lock” for Twitter’s head of news position and the deal is “all but done” for her to join the social network, writes the website.
If the deal is completed, sources told AllThingsD that Ms. Schiller will take a “significant period” of time off before joining Twitter. In her role, she will serve as a liaison between the San Francisco-based website and press agencies.
News of the rumor traveled quickly, as we’ve already gotten a direct message from @MagicRecs that she was being followed by high-profile media types. Notably, she isn’t a frequent tweeter but has managed to rack up 5,000 followers.
Ms. Schiller suits many of Twitter’s needs (or, if you will, allows them to “check some boxes”) since the service was looking for a high-profile name with journalism experience to boot. Before joining NBC News as its chief digital officer, she served as the president and CEO for National Public Radio from 2008 to 2011. She joined the peacock from New York Times in 2008, where she the senior vice president for its website.
Other candidates up for the job include Reuters editor (and former NYT employee) Jim Roberts and Emily Bell, the director of Tow Center for Digital Journalism at Columbia Journalism School. However, Ms. Schiller was its top choice:
According to sources, VP of media Chloe Sladden and Twitter’s head of television Fred Graver were champions of Schiller throughout the long, drawn-out process and were instrumental in picking her.
Twitter declined to give comment to AllThingsD.