When last we checked in with Martha Stewart, queen of crafts and empress of America’s WASPs, she was trying to get someone, anyone, to fix her broken iPad. But now she’s in Internet trouble once again–this time for incurring the wrath of the bloggers.
It all started with this interview with Bloomberg News, in which Ms. Stewart cast aspersions upon the qualifications of “these bloggers”:
“Who are these bloggers? They’re not trained editors at Vogue magazine. I mean, there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good, or are copies of everything that really good editors have created and done. So bloggers create kind of a, um, popularity. But they are not the experts, and we have to understand that.”
She’d also like HRH the Princess of Goop to please remember that it was Martha who started this whole lifestyle category. BOW DOWN.
Well, bloggers shit a brick and responded with a flurry of outraged (what else?) blog posts. Sample: “We are NOT the trained editors at Vogue Magazine. We are better.” Stoking the rage was the fact that some had just received a PR blast from Martha Stewart Living re: the latest issue.
Her @replies on Twitter are looking pretty outraged, too:
In an attempt to quell the rage, Martha (or one of her beleaguered underlings) took to Twitter. Apologies usually go better when they aren’t written in the third person, though:
Big hubbub about me not supporting bloggers. Martha Stewart loves most bloggers who are great friends and trusted allies—
Martha Stewart (@MarthaStewart) October 16, 2013
If anyone needs her, she’ll be at her country estate, DIYing some fucks to give.