Oh Snap

Brands Now Snapchatting ‘Boobs and Butt’ Pics in Brave New Marketing Ploy

Sext sells.
Chill shirt. (Photo: Karmaloop)

Chill shirt. (Photo: Karmaloop)

You can stop stressing out about how brands are going to monetize Snapchat. One online retailer has it all figured it out: just bombard you with naked pics until you want to buy its crap.

Streetwear purveyor Karmaloop told Ad Week that mixed in with its snaps of $90 vests and collector’s edition Playboy magazines, the company is also snapping its followers risque pictures.

The company’s grand plan of targeting the sex-crazed college demographic is apparently working; Karmaloop has added 2,000 friends on Snapchat. But since life isn’t all tits and ass, the company said it’s trying to convince customers to actually buy things by also sending out coupon codes.

The retailer isn’t the first company to use Snapchat to hypnotize college students into buying things. In May, Taco Bell teased its friends list with sensual snaps of its new Beefy Crunch Burrito. That doesn’t faze Karmaloop’s marketing director Megan Kinsley, who explained the path her brave brand is forging on Snapchat:

“Our snaps are not for the faint of heart—you got to be ready for a little bit of boobs and butt,” said Ms. Knisely. “We’ve toyed around with a little bit of nudity, but nothing hard-core. We have played up the fun, sexy side of things.”

Nothing makes you want to buy a $75 sweater like a snap of a boob not wearing it.

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