“Whole Foods? More like Whole Paycheck!” That’s one of the really funny jokes commonly bestowed on the yuppie warehouse for years, but it’s trying out promotions via Twitter and Facebook to shed that image. According to the WSJ, your rich aunt’s favorite grocery store is posting “flash sales” to lure in customers who would normally flee to the closest Trader Joe’s instead.
In June, Whole Foods promoted a presumably free-range “sockeye salmon fillet” for $11.99 per pound because no one in their right mind was going to pay $19.99 for that pink slimy substance. Another deal promoted on Twitter included half-off mangoes, if you thought you ever desired a mango for your kale smoothie. It’s also mixing its shelves with lower-priced frozen items for normals so taking out a loan is becoming less necessary.
That’s certainly doing no favors for the already long lines at its Union Square or UWS outposts.
So far, those reduced prices have had negligible effects on profit margins. It’s also a sneaky method on Whole Foods’ part to get you into the door and purchase non-reduced items, like the $40 ostrich patty.
“People are stuck in the past about what Whole Foods is in the marketplace,” said a spokesman, referring to the fact that the Valinskys were only allowed to go to stock up for Passover.