XX in Tech

Man Who’s Never Heard of Ladyblogs Has Amazing Idea Called Starting a Ladyblog

What's a Jezebel?
(Photo: Twitter)

(Photo: Twitter)

Bleacher Report founder Bryan Goldberg has just raised $6.5 million for a site that will cover a topic he knows a ton about: being a woman.

In a post for PandoDaily, Mr. Goldberg expounds upon why he’s becoming the CEO of a publishing company named after a Victorian fashion contraption devised to make women’s butts look shapelier. For one, the current offerings for women online are just hollow replicas of the glossies of yore.

To make this argument, Mr. Goldberg must work hard to ignore the thriving online ecosystem for blogs dedicated to women’s issues, fashion, feminism, news and politics:

Furthermore, women’s publishers have completely lost sight of which decade their readers are living in.

Which is why they should read a publication called Bustle. BUSTLE.

But magazines like UsWeekly talk to women as though they were children, and they fail to connect popular culture with any form of social commentary.

We suppose publications like Vanity Fair, Rolling Stone, The Atlantic and New York Magazine, which provide a fair amount of social commentary on popular culture, are penis-only.

As for the vag-friendly offerings, Mr. Goldberg has never heard of any of these new-fangled blogs for women.

Isn’t it time for a women’s publication that puts world news and politics alongside beauty tips?

Marie Claire? Jezebel?

What about a site that takes an introspective look at the celebrity world, while also having a lot of fun covering it?

The Cut? The Hairpin?

How about a site that offers career advice and book reviews, while also reporting on fashion trends and popular memes?

The Jane Dough? Daily Worth?

It seems the site that Mr. Goldberg really needs to add to his repertoire is Google.com–and that’s for men and women.

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com