instagram that shit

Heroin-Glorifying Instagrams Force Us to Retract All Previous Complaints About Brunch Photos

"We're bout to be feelin real good #heroin #h #dope #nodsquad"
yummmmmmmm.

Not good.

Ugh—this is so bad, it makes us want to take back all the disapproving things we’ve ever said about brunch on Instagram. We’d happily take another 149 pics of Hollondaise sauce than this Instagram discovery via Motherboard, wherein heroin addicts and other users share photos of their drug habits under tags like #nodsquad, #shootingup and #junkiesofig.

Really puts our irritation with filter-y snaps of eggs Benedict in perspective.

Take Instagrammer Amey, who’s apparently a 17-year-old from Southampton (according to her unnerving Tumblr). Peruse her profile, and you’ll find photos like this, which depicts what appears to be nasty purple track marks, with captions like “Problems of being a heroin addict #shootingup #smack.” (It’s hard to tell if this is actually the result of heroin use, or just a 17-year-old trying to make the aftermath of a routine blood test look “cool.” Either way, yikes.)

User 0pieyes, sadly, seems like the real thing (his or her Instagram bio reads “Mine and my girlfriends life through the lens of my phone. Shoot up or shut up.”) Here’s a photo of 0pieyes holding three bags of heroin, with the caption “…Anyways I hope my baby likes her present for our 2 month tomorrow<3 #heroin #h #dope #bags #mylove #shootoup #shootingup #freeshit #thatsloveson #hookinitup #girlfriend #2monthswithmygf #junkiesofig.” And don’t miss out on the photos of 0pieyes’s paraphernalia, with captions like “Waking up and realizing you still have more shit than you thought leftover from last night, one of the best feelings ever #heroin #h #dope #shootingup #nodsquad #junkiesofig”

The whole phenomenon is a sad, strange ode to social media gone wrong and a terrifyingly casual way to glorify dangerous drug use.

According to Instagram’s terms of use, users “may not post violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other content via the Service.” And of course, heroin possession is prettttty unlawful.

Though rules like this are notoriously tough to enforce, prior events suggest that Instagram works hard to prevent content like this cropping up on the platform. Remember that time they sent a threatening letter to Madge because her boob was in a picture, or something?

If the Queen of Pop’s areola isn’t welcome, we can’t imagine heroin will be.

Follow Jordyn Taylor on Twitter or via RSS. jtaylor@observer.com