Young people who attend week-long music festivals to get wasted and rub up against each other may not be the upstanding citizens you thought they were, Spotify’s researchers insist.
Instead, Spotify found that after festivals, youngs are keen to “sample [artists' music] through unauthorized channels,” which is fancy BBC-speak for stealing music on the Internet.
And while kids BitTorrent the music, “legal sales and Spotify’s own streaming counts were not affected by performances,” BBC reports.
Also, they found artists who delay releasing material are pirated more than those who release music directly. The report says it’s probably about instant gratification — like that’s a bad thing. Conveniently, Spotify points out, artists who release material “to the streaming markets at the same time as putting it on sale” decrease the likelihood of pirating, BBC reports. Spotify is one such streaming market, btw.
One Direction’s “Take Me Home” was the most popular album on Spotify, BBC reports, and also had the best sales-to-piracy ratio. This is probably just because their fans are tweens. Just wait until those Directioners move into their college dorms and discover the wonder that is the Pirate Bay. Buh-bye, constant Walgreen’s ads.