Lady Gaga is taking a page from Jay-Z’s book, a neat little tome called How to Stay Relevant When Your Best Work May Be Behind You (sorry, #factsonly).
Apparently, the answer is to dabble in tech. She announced last night that her newest album, ARTPOP, will arrive to fans via mobile app. Kind of like that time when Jay-Z did the exact same thing last week.
Also, she’s prepping for collabs with bold-faced names of the art world, including Marina Abramović – kind of like that video shoot Jay-Z just did this week.
Ms. Gaga’s people posted three quasi-coherent paragraphs on her Facebook page describing the app, which was built by Gaga’s TechHAUS, “the technological branch of HAUS OF GAGA.” Wonder if TechHAUS and Donda have secret neon, Molly-fueled mixers?
Here’s a description of the forthcoming “reverse Warholian expedition,” as written, apparently, by Bjork on bath salts:
“Exploring Gaga’s existence as a cultural interface [?!?], the user will share in the ‘adrenaline of fame’ as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our ‘BIG BANG!’”
Also, don’t get it twisted, Gaga is not just releasing an album. She’s planning to “venge with forte into a new age: an age where art drives pop, and the artist once again is in control of the ‘icon.’” Oh, okay.
Basically, it sounds like Gagz is all out of ideas so she’s just taking things Andy Warhol made up and scrambling them up a little bit, hence the album name. Maybe ARTPOP is supposed to be the Seinfeld of music, a pop album about nothing:
“In turn, the album ARTPOP musically mirrors Gaga’s creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey. The result, a ‘rage’ of electronic passion and fury, defining each artistic process from beginning to end, ARTPOP could mean anything. But for her, this is a celebration of obsession.”
Great, so she’s entered the stage of Famous Musician-dom where all of her music is about being a famous musician. Please, pop gods, don’t let the masterful “Bad Romance” be the zenith of Gaga’s career.