Fresh Capital

You Jelly? Jack Dorsey, Al Gore, Bono Invest in Biz Stone’s Stealth Startup

"Humanity has grown more connected than ever—herein lies massive opportunity."
They'll also STING YOUR FACE OFF. (Photo: Flickr, Garrett Rooney)

They’ll also STING YOUR FACE OFF. (Photo: Flickr, Garrett Rooney)

Biz Stone’s mysterious new startup, Jelly, has just closed a Series A.

An announcement on the company’s Tumblr didn’t disclose the total amount raise, but revealed that Spark Capital raised the round, with SV Angel piling on, as well.

Also participating are several individual investors who, we can only assume, were rounded up in the parking lot of last year’s TED conference: Jack Dorsey, Bono, Al Gore, LinkedIn founder Reid Hoffman, Where Good Ideas Come From author Steven Johnson, Evan Williams and Jason Goldman, House (?!) director Greg Yaitanes, and Afghan entrepreneur Roya Mahboob.

It’s still not clear what the company does. The announcement hints vaguely, “As mobile devices have taken an increasingly central role in our lives, humanity has grown more connected than ever—herein lies massive opportunity.” Elsewhere, Mr. Stone has explained the name: “We are inspired by this particular animal because neurologically, its brain is more ‘we’ than ‘me.’ Also, for the past 700 million years, this decentralized structure has been wildly successful.” Today’s post about the fund raise was titled, “Business is ‘Blooming.’”

So, maybe it’s a goofy metaphor consultancy?

Follow Kelly Faircloth on Twitter or via RSS. kfaircloth@observer.com