Visiting Dignitaries

Talking Muscle Milk Shake Vin Diesel Thinks Facebook Owes Him ‘Billions of Dollars’

This is how you build a brand on Facebook, everyone.
Brand manager, Vin Diesel. (Photo: Facebook)

Brand manager, Vin Diesel. (Photo: Facebook)

Muscley toddler Vin Diesel is a big deal on Facebook. He has 41 million likes, where the incessant over-sharer documents much of his weird life. Scrolling through his timeline, there’s a picture of him posing shirtless with a leopard that has nearly 1 million likes, a picture of him smiling with some WordArt-created slogan reading “Sing and the world sings with you…” that somehow garnered 10,000 likes, and an open thread about his acting career that has collected 50,000 comments.

Now Mr. Popular thinks he’s entitled to a portion of the money that Facebook makes from his page. He told Entertainment Weekly that his page blew up because he connects with his fans in the “realest” of ways and doesn’t let anyone else control or post on his page. He even went to Facebook headquarters to explain his social media ninja magic:

Facebook used to ask me to come up to their office to explain what the f— I was doing, and why I had so many fans. What was unique was: I never let anyone do a post, I never let anyone post for me in the last four years. My audience knows me so well on the page that if my producing partner’s in the room when I post, they’ll know somebody was around me. That’s kind of cool, that’s how sophisticated they are. Facebook really owes me billions of dollars. But whatever. [Laughs]

We eagerly await Fast and the Furious 7: How to Crush it on Facebook.

Follow Jordan Valinsky on Twitter or via RSS. jvalinsky@observer.com