Jessica Brondo, Founder & CEO of Edge/Admitted.ly, is on a mission to make her company the new face of college admissions. Having raised her own SAT score 430 points, Ms. Brondo was bit by the test prep bug and went on to develop her own proprietary curriculum. The Edge is taking that curriculum online and into public schools nationwide. Ms. Brondo aims to bridge the socioeconomic gap by leveraging technology, particularly videos, to make test prep accessible and affordable for all high school students. Admitted.ly is the company’s newest product focusing on college admissions counseling. It analyzes a student’s data to determine their chances for being admitted to U.S. universities and offers recommendations based on each student’s history of how to boost their “admittability” score.
Can Ms. Brondo’s pitch convince Lerer Ventures’ Steve Schlafman and SoftBank Capital’s Nikhil Kalghatgi that Edge/Admitted.ly is differentiated enough to take on the Princeton Review and Kaplan? Does she have a viable plan to get the products into public schools and in front of her target market? Find out if Ms. Brondo has what it takes to win in episode nine of The Pitch.