Visiting Dignitaries

Gwyneth Paltrow Launched Goop Travel Apps Because You, Like, Can’t Just Dial 911 Everywhere

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Goopy. (Photo: screencap)

Goopy. (Photo: screencap)

Yesterday, porcelain humanoid Gwyneth Paltrow stopped by a “Meet the Developer” panel at the Soho Apple Store (you know, the one that doesn’t flood) in order to promote her latest moneymaking scheme, a series of goop-branded travel apps.

While she was at it, she deigned to explain the use case for this brand extension to the website GeekSugar:

“I had books everywhere of things that I loved in various cities and I just thought, “I would love to have it for myself.” I started working on the content and I love having a place to go to where it’s places that I love and doctors that are amazing, just all that useful information. When I moved to England, for example, I didn’t know that if you have an emergency, you don’t dial 911. All that stuff.”

Uh, should we be worried about Gwennie?

Follow Kelly Faircloth on Twitter or via RSS. kfaircloth@observer.com