Are you still pissed at Lena Dunham’s success? Well, here’s a new target for your ire: GrumpyCat, who has reportedly landed a “major motion-picture deal.”
And yet you can’t even get your college roommate’s producer uncle to read the screenplay you spent three years writing on a vintage typewriter in a Bushwick garret.
Deadline has more details on the deal, which is sure to spawn enough trend pieces to dam the Nile:
“Broken Road’s Todd Garner and Sean Robins, and Grumpy Cat’s reps (manager Ben Lashes and rep Al Hassas) have teamed up to produce and assemble a package for a Garfield-like feature film with the famous frowning feline at the center. Here, Grumpy Cat (real name Tardar Sauce) will be given the power of speech.”
Someone get Lil Bub on the phone–that little hipster (already the subject of a documentary) is going to get a real kick out of this.
According to the Wall Street Journal, the deal is the work of Ms. Sauce’s talent manager, Ben Lashes, who got his start repping the dude who first uploaded Keyboard Cat to the Internet. Says the Journal:
“When an ironic photograph of a feline becomes Internet famous, Mr. Lashes contacts the pet owner and offers to help strategize ways to prolong, protect and monetize. He says he operates with this question in mind: ‘What would Walt Disney do if he created Mickey Mouse and it went viral on YouTube?'”
Right, because this is what art has come to.