The Real TechStars of New York

TechStars New York Picked Its Spring 2013 Class

"For the first time ever, we have a company tackling the religion space."

 TechStars New York Picked Its Spring 2013 Class Once upon a time in Silicon Alley, announcing a new class for TechStars New York meant throwing around stats about how the accelerator is harder to get into than Harvard or Yale. But despite getting a record number of applications, this season’s announcement is a more modest affair.

Well, slightly.

You’ll still hear how many cities (420) and countries (66) and continents (6) are represented by the 1,700 companies that applied, along with the acceptance rate (0.6 percent), but the emphasis is on the “large market opportunities they are tackling.”

That makes sense considering all those predictions that the accelerator bubble is about to burst (and advisements against joining one). The hot trend to emerge from Y Combinator’s recent Demo Day, for instance, was trying to make money

In a blog post, Managing director Eugene Chung, who was named David Tisch’s replacement in January, calls out categories beyond consumer Internet, including “the religion space.” What Would Founder Jesus Do?:

“For the first time ever, we have a company tackling the religion space, an underserved yet massive market with incredible opportunities for disruption. Two of the things that Americans care most about are what they drive and what they eat, and we have companies revolutionizing both. The areas our founders are tackling are as varied as optimizing ecommerce to the world of pets. Our companies dream big, tackling the exciting new trends in cutting edge 3D to new ways of experiencing live shows to the quantifying of innovation for every company in the world.”

We spotted at least a couple familiar names among the 11 companies selected. There’s Plated, a sort of concierge Fresh Direct that lets users select a chef’s recipe and then delivers all the ingredients so that all you have to do is cook. We’ve seen the startup get a shoutout in many a humblebragging Instagram. We also spotted Validation Board, a tool to help companies vet their ideas, which we covered last October.

Here are the rest:

AdYapper: Transparency and analytics to cut wasted ad spend.

Dash Labs: Connected car platform.

FaithStreet: Social outreach platform for faith communities.

Jukely: 2-tap concert concierge.

Klooff: Uniting pet lovers around the world.

Placemeter: Smart in-store sensors capturing customer data.

Sketchfab: Publish, share and embed interactive 3D models.

TriggerMail: Intelligent ecommerce emails.

weeSpring: Community for new parents built around the people they trust most.

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com