Welp, guess we’ve been using Snapchat all wrong. Snapchat CEO Evan Spiegel spoke this morning at AllThingsD’s Dive Into Mobile conference, where he that argued his creation “isn’t a great a tool for sexting” and stated that the future of apps should be ephemeral.
Mr. Spiegel said more than 150 million pictures are uploaded every day to Snapchat by people aged 13 to 25. Although he noted that “some” of its users are probably naked, usage dips after 11 p.m., when he assumes when sexts are sent. (We hope by that time people already have sealed the deal).
Snapchat recently locked down $14 million in funding last February and is currently embroiled in a lawsuit that reeks of plot from The Social Network. It’s also recently been the target of photo spam, which speaks to its popularity. Mr. Spiegel posted to the Snapchat blog this morning apologizing for the issue, which had users receiving unwanted pictures from users they hadn’t friended.
Of course the app’s success is rooted in the dissolving of embarrassing images, which lends it a decidedly anti-Instagram quality. (Nobody needs to permanently save that drunk photo you took last night.) Mr. Spiegel is such a fan of the ephemeral nature of your n00dz and funny faces that he believes it should be the future. According to Mashable:
The notion, said Siegel, of online versus offline is changing. “What we’ve seen change is now that it’s always online,” said Siegel, adding “We believe the default should be ephemerality. In this world, deletion is the default.”
Meanwhile, Mr. Spiegel hinted that he’s working on a way to monetize all those blurry photos of your cleavage. ”I like ads,” he told conference attendees. “We’ve been playing around with some prototypes.”
Hear that? It’s the sound of Virgin Mobile’s marketing team feverishly scrambling to develop ideas for Snapchat native advertising.