Exit This Way

Rue La La Founder Ben Fischman Steps Down as CEO; His Replacement Is President Steve Davis

More ecommerce shakeups.
(Photo: thebusinessfiles.com)

(Photo: thebusinessfiles.com)

A tipster contacted Betabeat to let us know that Ben Fischman, the founder and longtime CEO of lifestyle and fashion ecommerce site Rue La La, had stepped down from his role. A press release obtained by Betabeat confirms the news: Mr. Fischman will be replaced by Steve Davis, Rue La La’s president.

“We founded Rue La La five years ago to offer consumers the most engaging online retail experience, and I leave the company in the hands of Steve and a brilliant team who share and will continue that ┬ávision,” Mr. Fischman said in the release. Rue La La declined to elaborate further on the reason for Mr. Fischman’s departure.

Rue La La is a members-only shopping site that raised a total of $22 million in January 2012, shortly after laying off 60 people.

This is a developing story. Updating…

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