Rental Renegades

‘Rent a Mourner’ Helps the Deceased Look More Popular at Their Funeral

No longer worry about nobody showing up to your funeral.
Rihanna is not available for rent. (Photo: Sandra Rose)

Rihanna is not available for rent. (Photo: Sandra Rose)

Death is no excuse to flout the social hierarchy and appear unpopular. If it’s a Wednesday, you will be buried in pink. And if you’re worried about how popular you’ll seem once you’ve taken your last breath, look no further than Rent a Mourner, a U.K.-based company that allows the family of the deceased to rent crying people to place strategically at funerals.

Reads the website:

We are typically invited to help increase visitors to funerals where there may be a low turnout expected. This can usually be a popularity issue or being new to an area, or indeed, the country. We can supply professional, polite, well dressed individuals to attend funerals and wakes.

Rent a Mourner works with the funeral planner to provide rented mourners with background information about the deceased so that they can have conversations about them with other funeral goers. So when you’re on your deathbed, you don’t have to worry about those fake mourners accidentally mixing up your name in front of your Aunt Sally.

As The Telegraph points out, the practice is already popular in Asia, but is quickly spreading to the U.K. If it makes its way to New York, we know a few unemployed Broadway wannabes who are great at crying on demand.

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com