Recording artist Will.i.am, as you may know, is something of a self-styled technologist. Besides holding down a sweet gig as Intel’s director of “creative innovation,” he pops up in pro-coding propaganda and once featured a Makerbot in one of his videos, because why not. Now he’s further demonstrating his devotion to technology in the title of his latest track: “#thatpower,” released today.
Justin Bieber guests on the song, contributing such lyrical gems as “I’m alive, I’m alive, I’m alive” and “I can fly, I can fly, I can fly.”
In case you’re curious about the creative process that generates this sort of magic, MTV got the goods:
He recalled, “So actually we went shopping first and we were like ‘hey, let’s just have a chilled day’ and we went shopping for shoes, then after that we went to the studio, watched the BRITs [last month], recorded that and then trucked off to see Justin Timberlake perform. So that was a pretty full day.”
It’s the latest single from Mr. .am’s upcoming solo album, #willpower. Perhaps he’s taking some inspiration from Ben Parr’s #DominateFund?
(h/t Lindsey Weber)