Google Dances on Reader’s Grave With the Launch of ‘Keep’

(Photo: Google)

(Photo: Google)

This morning, I logged on to my computer and looked for my Reader tab in my Google drop-down, and it was gone. All those years of devotion and suddenly the GOOG burying our history together. (Now you actually have to go to So you’ll have to excuse me if I don’t rush to embrace Google’s latest, greatest app: “Keep,” a new note-taking service.

Announced today in a blog post, Keep offers a replacement for your current, disorganized system of crumpled Post Its and emails to yourself:

“With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.”

You can color code notes and once you’re done with them, hit delete. Also, it’ll automatically transcribe voice notes. For scribbles on the go, it seems a little better than Evernote, which should be worried considering how seamlessly this’ll work with all those Android phones.

Download the app here if you want to take it for a spin; just remember that yours wouldn’t be the first heart Google has broken.

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