Apple in Your Eye

Tim Cook Is Also Sad About Apple Stock: ‘I Don’t Like It Either’

The long view! Always with the long view.
Not a happy face. (Photo:

Guys? Okay, guys? (Photo:

Today was Apple’s annual shareholder meeting, an occasion for CEO Tim Cook to spend some time kicking it with the folks who own their own little slices of the company. AllThingsD reports that, as you might expect, the subject of the company’s drooping stock (malingering at $449.13, far from last fall’s great heights) was broached. And no, Tim Cook (who apparently has a 99.1.% approval rate from shareholders) isn’t totally pleased with it.

According to AllThingsD, he told the audience:

“I don’t like it either,” he told attendees at Apple’s annual shareholder meeting today. “The board doesn’t like it. The management team doesn’t like it.”

Cook urged patience, saying that if the company continues to focus on making great products, revenue and profit will follow. “What we are focused on is the long term; this has always been the secret of Apple,” he said, adding that the company has “some great stuff” in the pipeline.

Otherwise, sounds like Apple saves most of the entertainment value for those endless tent-revival press conferences: “As far as corporate theater goes, Apple’s (AAPL) annual shareholder meeting Wednesday was ZZZZZZZZ,” said the San Jose Mercury News.

Well it can’t all be iWatches and Apple TVs, guys.

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