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Brand Strategy Insight from Droga5's Jonny Bauer

About Jonny Bauer

Jonny Bauer is Chief Strategy Officer at global advertising agency Droga5, a three-time Agency of the Year winner and one of Fast Company’s Most Innovative Companies for 2013. He is responsible for building and overseeing the strategic function at Droga5, including all brand, digital, media and IP thinking for the agency.


With a career spanning four continents, Jonny has helped create some of the most effective and innovative marketing of the past decade. Successes include work for PUMA, LVMH, Kraft Foods Group, Mondelez International, The New York City Department of Education, Newcastle Brown Ale, Prudential, Microsoft, Axe, Johnnie Walker and Dyson.


Jonny’s recent recognition has included a gold Effie for Droga5’s Approved by Yiayia campaign for Kraft Foods Group’s Athenos brand and gold and bronze Effies for its Decode Jay-Z with Bing campaign in 2012. The agency was also named one of the top five most effective independent agencies in North America.


In 2011, Jonny was inducted into the American Advertising Federation Advertising Hall of Achievement.


Jonny lives in Brooklyn New York with his wife Jill, their son Linus and Marco the cat.


ask an expert jb01 thumbnail1 Jonny BauerWhat are some best practices for developing a branding campaign?
ask an expert jb03 thumbnail1 Jonny BauerWe are just starting up and are trying to determine whether to allocate the resources in our marketing budget towards a PR strategy or a branding strategy. What would you recommend for an early stage company?
ask an expert jb02 thumbnail Jonny BauerIt sometimes seems like everyone's just one hijacked hashtag away from disaster. How can brands best face the anarchy of the Internet?

Clips From Jonny’s Live Chats

ask an expert jb04 thumbnail1 Jonny BauerWhat is the best way to distinguish our brand versus our competitors?
ask an expert jb06 thumbnail1 Jonny BauerCan your strategy be too simple?
ask an expert jb05 thumbnail1 Jonny BauerOur portfolio encompasses a number of different products, how can we best distinguish ourselves in the marketplace?