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	<title>Betabeat &#187; Booting Up: When the Lights Go Out, Twitter Goes Nuts</title>
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		<title>Booting Up: When the Lights Go Out, Twitter Goes Nuts</title>

		<comments>http://betabeat.com/2013/02/flash-sales-twitter-oreos-super-bowl-ads/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 08:14:11 -0400</pubDate>
					<link>http://betabeat.com/2013/02/flash-sales-twitter-oreos-super-bowl-ads/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=78344</guid>
		<description><![CDATA[<p><div id="attachment_78345" class="wp-caption alignleft" style="width: 235px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/enhanced-buzz-13350-1359943135-0.jpg"><img class=" wp-image-78345  " alt="There are lots of other things you could do instead. " src="http://nyobetabeat.files.wordpress.com/2013/02/enhanced-buzz-13350-1359943135-0.jpg" width="225" height="225" /></a><p class="wp-caption-text">There are lots of other things you could do instead.</p></div></p>
<p>Things could be going better for flash sale sites: "It's a classic case of investors and entrepreneurs not really understanding how an industry operates." [<a href="http://www.theverge.com/2013/2/4/3938202/flash-sale-sites-split-between-mild-optimism-and-apocalyptic-despair">The Verge</a>]</p>
<p>How are we supposed to know if Netflix's expensive original TV show, "House of Cards," is a hit or a miss? Good question. [<a href="http://www.vulture.com/2013/01/netflix-house-of-cards-was-it-a-hit.html">Vulture</a>]</p>
<p>Twitter was mentioned in 50 percent of Super Bowl commercials. That's a lot of free advertising. [<a title="http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420" href="http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420">Marketing Land</a>]</p>
<p><em></em>Speaking of: Did Oreo have some poor designer on call last night? Because when the lights went out halfway through the game, the company's Twitter team was ready with an appropriate ad. [<a href="http://www.buzzfeed.com/copyranter/oreo-wins-the-super-bowl-blackout">BuzzFeed</a>]</p>
<p>Generally speaking, Twitter users went bonkers during the blackout. That's when tweets for the event peaked, at 231,500 per minute, most of them terrible jokes about Bane. [<a href="http://news.cnet.com/8301-1023_3-57567363-93/twitter-users-spawn-24.1-million-super-bowl-game-tweets/">CNET</a>]</p>
<p>Former CNET staffer Greg Sandoval, who left <a href="http://betabeat.com/2013/01/cnet-staffer-resigns-greg-sandoval-cbs-interference-vote-best-of-ces-awards/">out of concern</a> over interference from corporate overlord CBS, has landed at the Verge, the site that broke the news of Mr. Sandoval's departure. [<a title="http://nymag.com/daily/intelligencer/2013/02/writer-who-quit-cnet-over-cbs-lands-at-the-verge.html" href="http://nymag.com/daily/intelligencer/2013/02/writer-who-quit-cnet-over-cbs-lands-at-the-verge.html"><em>New York</em></a>]</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_78345" class="wp-caption alignleft" style="width: 235px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/enhanced-buzz-13350-1359943135-0.jpg"><img class=" wp-image-78345  " alt="There are lots of other things you could do instead. " src="http://nyobetabeat.files.wordpress.com/2013/02/enhanced-buzz-13350-1359943135-0.jpg" width="225" height="225" /></a><p class="wp-caption-text">There are lots of other things you could do instead.</p></div></p>
<p>Things could be going better for flash sale sites: "It's a classic case of investors and entrepreneurs not really understanding how an industry operates." [<a href="http://www.theverge.com/2013/2/4/3938202/flash-sale-sites-split-between-mild-optimism-and-apocalyptic-despair">The Verge</a>]</p>
<p>How are we supposed to know if Netflix's expensive original TV show, "House of Cards," is a hit or a miss? Good question. [<a href="http://www.vulture.com/2013/01/netflix-house-of-cards-was-it-a-hit.html">Vulture</a>]</p>
<p>Twitter was mentioned in 50 percent of Super Bowl commercials. That's a lot of free advertising. [<a title="http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420" href="http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420">Marketing Land</a>]</p>
<p><em></em>Speaking of: Did Oreo have some poor designer on call last night? Because when the lights went out halfway through the game, the company's Twitter team was ready with an appropriate ad. [<a href="http://www.buzzfeed.com/copyranter/oreo-wins-the-super-bowl-blackout">BuzzFeed</a>]</p>
<p>Generally speaking, Twitter users went bonkers during the blackout. That's when tweets for the event peaked, at 231,500 per minute, most of them terrible jokes about Bane. [<a href="http://news.cnet.com/8301-1023_3-57567363-93/twitter-users-spawn-24.1-million-super-bowl-game-tweets/">CNET</a>]</p>
<p>Former CNET staffer Greg Sandoval, who left <a href="http://betabeat.com/2013/01/cnet-staffer-resigns-greg-sandoval-cbs-interference-vote-best-of-ces-awards/">out of concern</a> over interference from corporate overlord CBS, has landed at the Verge, the site that broke the news of Mr. Sandoval's departure. [<a title="http://nymag.com/daily/intelligencer/2013/02/writer-who-quit-cnet-over-cbs-lands-at-the-verge.html" href="http://nymag.com/daily/intelligencer/2013/02/writer-who-quit-cnet-over-cbs-lands-at-the-verge.html"><em>New York</em></a>]</p>
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			<media:title type="html">There are lots of other things you could do instead. </media:title>
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