David Fudge is the Director of Brand Marketing for Bonobos, the largest Internet-launched apparel brand in the U.S. He leads the brand’s marketing efforts across all consumer touch points from social media to emails and brand campaigns developing new and innovative marketing practices that engage customers. Prior to Bonobos, Fudge worked as a marketing consultant for brands such as Armani Exchange and Lufthansa and served as a Marketing Director at Esquire magazine overseeing all fashion marketing and promotions, as well as social media and mobile marketing.
Social Media Insight from Bonobos' David Fudge
“Social media allows consumers to be a part of a brand's story in ways that were never possible before. It's the perfect blend of performance and brand marketing that allows us to create more meaningful connections with consumers in a way that's creative yet measurable.” – David Fudge on the power of Social Media