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Social Media Insight from Bonobos' David Fudge

“Social media allows consumers to be a part of a brand's story in ways that were never possible before. It's the perfect blend of performance and brand marketing that allows us to create more meaningful connections with consumers in a way that's creative yet measurable.” – David Fudge on the power of Social Media

About David Fudge

David Fudge is the Director of Brand Marketing for Bonobos, the largest Internet-launched apparel brand in the U.S. He leads the brand’s marketing efforts across all consumer touch points from social media to emails and brand campaigns developing new and innovative marketing practices that engage customers. Prior to Bonobos, Fudge worked as a marketing consultant for brands such as Armani Exchange and Lufthansa and served as a Marketing Director at Esquire magazine overseeing all fashion marketing and promotions, as well as social media and mobile marketing.

Videos

What do you recommend as best practices for reaching out to my fans and followers to promote my business?
What skills should a potential social media director have in order to thrive in the position?
What do you recommend in terms of social media strategy?

Clips From David’s Live Chats

Do you think social platforms are a good fit for sweepstakes and contests?
How do you mix a personal element with the fact that you need to spread a message or sell something?
What advice would you give a b2b business, and what are your feelings on having an intern be in charge of your social media presence?