Not a happy face. (Photo: News.au)

This must be going over well in Cupertino: The BBC reports that the Institute of Industrial Property, Brazil's IP authority, have ruled that Apple does not have the exclusive rights to use the term "iPhone" in the country. That's because the Brazilian company Gradiente Eletronica registered the trademark seven years before Apple. This means the company can continue to sell its own version of the iPhone which, irony of ironies, runs on Android. 

We can practically hear the yowls of anger all the way from over here on the East Coast.

The BBC points out that Apple still has the exclusive rights to everthing except handsets, so if Tim Cook gets a hankering to launch an iPhone-branded fashion label, they're all set.