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	<title>Betabeat &#187; Among Internet Users, Black People Use Instagram and Twitter More Than White People</title>
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		<title>Betabeat &#187; Among Internet Users, Black People Use Instagram and Twitter More Than White People</title>
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		<title>Among Internet Users, Black People Use Instagram and Twitter More Than White People</title>

		<comments>http://betabeat.com/2013/02/among-internet-users-black-people-use-instagram-and-twitter-more-than-white-people/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 10:50:13 -0400</pubDate>
					<link>http://betabeat.com/2013/02/among-internet-users-black-people-use-instagram-and-twitter-more-than-white-people/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=79543</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-15-at-10-06-00-am.png"><img class="alignleft size-medium wp-image-79544" alt="Screen shot 2013-02-15 at 10.06.00 AM" src="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-15-at-10-06-00-am.png?w=300" width="300" height="140" /></a>The Pew Internet &amp; American Life Project released a <a href="http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf">new survey</a> on the demographics of social media users yesterday.  The <a href="http://pewinternet.org/Static-Pages/About-Us/Our-Mission.aspx">nonprofit</a>, nonpartisan "fact tank" says its findings are the "first reportable" survey that it's put out comparing whites, African-Americans and Latinos on Pinterest, Instagram and Tumblr.</p>
<p>But if you've been <a href="http://jamellebouie.net/blog/2013/2/3/and-read-all-over">paying attention</a> to shifting demographics, the results shouldn't surprise you.<!--more--></p>
<p>Pew surveyed 1,802 Internet users, between November 14 and December 9, 2012. (There weren't enough Asian American respondents to draw statistically reliable conclusions.)</p>
<p>Twenty-six percent of black Internet users reported using Twitter, higher than Hispanics (19 percent) and whites (14 percent). The results are similar to Pew's report <a href="http://www.pewinternet.org/~/media//Files/Reports/2011/Twitter%20Update%202011.pdf">from 2011</a>, expect the number of white users has grown.</p>
<p>But Pew also reported a <a href="http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf">similar breakdown for Instagram</a>: among the Internet users surveyed, 23 percent of blacks, 18 percent of Hispanics,and 11 percent of whites reported succumbing to <a href="http://gq.tumblr.com/post/42846584069/dont-be-an-instabragger-ok-so-youre-having">the new narcissism</a>.</p>
<p>There was less of a racial discrepancy with Tumblr: 8 percent of Hispanic, 6 percent of white, and 5 percent of black Internet users reported microblogging. In terms of Pinterest: 18 percent of white respondents, 10 percent of Hispanic and 8 percent of black respondents use the service, although the most notable breakdown continues to be female Internet users (25 percent) versus males (5 percent).</p>
<p>A subtle hint to "new Internet" startups like the Svtle, Medium, and App.net's of the world: if this is how social networks adoption evolves over time, you might want to <a href="http://www.buzzfeed.com/benjaminj4/how-white-is-the-new-internet">diversify your "alpha geeks</a>."</p>
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		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-15-at-10-06-00-am.png"><img class="alignleft size-medium wp-image-79544" alt="Screen shot 2013-02-15 at 10.06.00 AM" src="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-15-at-10-06-00-am.png?w=300" width="300" height="140" /></a>The Pew Internet &amp; American Life Project released a <a href="http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf">new survey</a> on the demographics of social media users yesterday.  The <a href="http://pewinternet.org/Static-Pages/About-Us/Our-Mission.aspx">nonprofit</a>, nonpartisan "fact tank" says its findings are the "first reportable" survey that it's put out comparing whites, African-Americans and Latinos on Pinterest, Instagram and Tumblr.</p>
<p>But if you've been <a href="http://jamellebouie.net/blog/2013/2/3/and-read-all-over">paying attention</a> to shifting demographics, the results shouldn't surprise you.<!--more--></p>
<p>Pew surveyed 1,802 Internet users, between November 14 and December 9, 2012. (There weren't enough Asian American respondents to draw statistically reliable conclusions.)</p>
<p>Twenty-six percent of black Internet users reported using Twitter, higher than Hispanics (19 percent) and whites (14 percent). The results are similar to Pew's report <a href="http://www.pewinternet.org/~/media//Files/Reports/2011/Twitter%20Update%202011.pdf">from 2011</a>, expect the number of white users has grown.</p>
<p>But Pew also reported a <a href="http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf">similar breakdown for Instagram</a>: among the Internet users surveyed, 23 percent of blacks, 18 percent of Hispanics,and 11 percent of whites reported succumbing to <a href="http://gq.tumblr.com/post/42846584069/dont-be-an-instabragger-ok-so-youre-having">the new narcissism</a>.</p>
<p>There was less of a racial discrepancy with Tumblr: 8 percent of Hispanic, 6 percent of white, and 5 percent of black Internet users reported microblogging. In terms of Pinterest: 18 percent of white respondents, 10 percent of Hispanic and 8 percent of black respondents use the service, although the most notable breakdown continues to be female Internet users (25 percent) versus males (5 percent).</p>
<p>A subtle hint to "new Internet" startups like the Svtle, Medium, and App.net's of the world: if this is how social networks adoption evolves over time, you might want to <a href="http://www.buzzfeed.com/benjaminj4/how-white-is-the-new-internet">diversify your "alpha geeks</a>."</p>
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