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	<title>Betabeat &#187; Remain Calm! Instagram Releases Monthly Active User Number</title>
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		<title>Betabeat &#187; Remain Calm! Instagram Releases Monthly Active User Number</title>
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		<title>Remain Calm! Instagram Releases Monthly Active User Number</title>

		<comments>http://betabeat.com/2013/01/remain-calm-instagram-releases-monthly-active-user-number/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 09:45:25 -0400</pubDate>
					<link>http://betabeat.com/2013/01/remain-calm-instagram-releases-monthly-active-user-number/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=76928</guid>
		<description><![CDATA[<p><div id="attachment_76945" class="wp-caption alignleft" style="width: 291px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-18-at-8-32-15-am.jpg"><img class=" wp-image-76945 " alt="REMAIN CALM. (Photo: screencap)" src="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-18-at-8-32-15-am.jpg" width="281" height="209" /></a><p class="wp-caption-text">REMAIN CALM.</p></div></p>
<p>When Instagram released its <a href="http://betabeat.com/2012/12/instagram-facebook-mark-zuckerberg-data-information-terms-of-servic/">new terms of service</a> back in December, users flipped their shit so hard that many of them swore they were <a href="http://betabeat.com/2012/12/will-instagrams-new-advertising-policy-yield-an-exodus-of-celebs/">giving up</a> the service <a href="http://betabeat.com/2012/12/beast-instagram-terms-of-service-facebook-mark-zuckerberg-beast/">entirely</a>. But anyone actually live up those promises? The <em>New York Post </em>said so. Based on stats from AppData, which only counts accounts linked to Facebook, the paper <a href="http://www.nypost.com/p/news/business/rage_against_Dh05rPifiXBIJRE1rCOyML">reported</a> that daily active users had dropped from 16.4 million to 12.4 million as of December 29.</p>
<p>But those numbers got so much coverage that Instagram, which rarely pulls up the curtain, felt compelled to counter claims it’s hemorrhaging users. AllThingsD <a href="http://allthingsd.com/20130117/after-reports-of-user-revolt-instagram-releases-monthly-active-user-data-for-the-first-time/">reports</a> the company has added a number to the list of stats on<a href="http://instagram.com/press/"> its press page</a>: 90 million monthly active users. Boo-yah?<!--more--></p>
<p>The company also told the site that in fact users had jumped 10 percent from December to January and, for good measure, here's Kevin Systrom in full CEO salesman mode:</p>
<blockquote><p>“Instagram continues to see very strong growth around the world,” Instagram co-founder Kevin Systrom told AllThingsD. “With many of the product and internationalization improvements we’ve made, we’ve been excited to see these efforts resonate with users globally.”</p></blockquote>
<p>Omitted but implicit: "All is well! ALL IS WELL." Don't worry, everyone still wants to share selfies and brunch pics and vacation snaps, so keep posting away--you won't end up that last loser posting away on a deserted social network.</p>
<p>again: How much is a user who only visits a service once a month really worth? Maybe AppData’s conclusion was B.S., but as ATD points outs out, it's hard to evaluate the health of the service without some daily stats.</p>
<p>Concerns about the social media equivalent of a bank run might be well-founded. Has there ever been a group of humans as ready to flee en masse like a flock of startled starlings as social network users? One day you're inspiring universally relatable slang like "Myspace angles," the next you're a synonym for Internet ghost town.</p>
<p>Brb, Snapchatting some bird pics.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_76945" class="wp-caption alignleft" style="width: 291px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-18-at-8-32-15-am.jpg"><img class=" wp-image-76945 " alt="REMAIN CALM. (Photo: screencap)" src="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-18-at-8-32-15-am.jpg" width="281" height="209" /></a><p class="wp-caption-text">REMAIN CALM.</p></div></p>
<p>When Instagram released its <a href="http://betabeat.com/2012/12/instagram-facebook-mark-zuckerberg-data-information-terms-of-servic/">new terms of service</a> back in December, users flipped their shit so hard that many of them swore they were <a href="http://betabeat.com/2012/12/will-instagrams-new-advertising-policy-yield-an-exodus-of-celebs/">giving up</a> the service <a href="http://betabeat.com/2012/12/beast-instagram-terms-of-service-facebook-mark-zuckerberg-beast/">entirely</a>. But anyone actually live up those promises? The <em>New York Post </em>said so. Based on stats from AppData, which only counts accounts linked to Facebook, the paper <a href="http://www.nypost.com/p/news/business/rage_against_Dh05rPifiXBIJRE1rCOyML">reported</a> that daily active users had dropped from 16.4 million to 12.4 million as of December 29.</p>
<p>But those numbers got so much coverage that Instagram, which rarely pulls up the curtain, felt compelled to counter claims it’s hemorrhaging users. AllThingsD <a href="http://allthingsd.com/20130117/after-reports-of-user-revolt-instagram-releases-monthly-active-user-data-for-the-first-time/">reports</a> the company has added a number to the list of stats on<a href="http://instagram.com/press/"> its press page</a>: 90 million monthly active users. Boo-yah?<!--more--></p>
<p>The company also told the site that in fact users had jumped 10 percent from December to January and, for good measure, here's Kevin Systrom in full CEO salesman mode:</p>
<blockquote><p>“Instagram continues to see very strong growth around the world,” Instagram co-founder Kevin Systrom told AllThingsD. “With many of the product and internationalization improvements we’ve made, we’ve been excited to see these efforts resonate with users globally.”</p></blockquote>
<p>Omitted but implicit: "All is well! ALL IS WELL." Don't worry, everyone still wants to share selfies and brunch pics and vacation snaps, so keep posting away--you won't end up that last loser posting away on a deserted social network.</p>
<p>again: How much is a user who only visits a service once a month really worth? Maybe AppData’s conclusion was B.S., but as ATD points outs out, it's hard to evaluate the health of the service without some daily stats.</p>
<p>Concerns about the social media equivalent of a bank run might be well-founded. Has there ever been a group of humans as ready to flee en masse like a flock of startled starlings as social network users? One day you're inspiring universally relatable slang like "Myspace angles," the next you're a synonym for Internet ghost town.</p>
<p>Brb, Snapchatting some bird pics.</p>
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