Brand Meets GIFs

Not Just for Porn! Brands Already Jumping on Vine

Let's just forget about that whole dildo snafu, shall we?
(Screencap)

(Screencap)

Well, the whole Internet it tweeting about Vine (a dildo in your eye first thing in the morning will do that). And while we gather that Twitter’s newly-launched video sharing service is going to be a major time suck for everyone from casual users to Twitter itself,  it may not be a waste of time for brands, which have already adopted the service into their social media marketing plans.

Per Mashable:

Brands are going beyond just experimenting with Vines to using them as actual ads on Twitter. Wheat Thins, GE and candy brand Red Vines have all run Promoted Tweets with Vine videos attached.

Of course, converting eyeballs to product sales is no easy trick: If we could make that Red Vines candy appear on our desks at the click of a mouse, we would; motivating our candy asses over to the nearest deli is another question. Still, we’ve already watched that Red Vines vine approximately 271 times, which must count for something.

Follow Patrick Clark on Twitter or via RSS. pclark@observer.com

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