zuck's world

Messaging Mark Zuckerberg: Facebook Founder Charges $100 to Stay Out of His ‘Other’ Box

How much would you pay to get a message to Zuck?

Screen shot 2013-01-11 at 8.32.33 AMOh, Zuck. We know you have a busy schedule, especially now that you’re running a public company, and we imagine that if you were to ever hang up your CEO boots, you’d have no shortage of speaking engagements that paid you princely sums for a little of your time. Still, the idea that there’s a Facebook fan out there who’d pay the company $100 for the privilege of sending you a message fairly boggles the mind.

And yet, Facebook is apparently doing just that, charging some users $100 to prevent their message Mr. Zuckerberg from landing in his spam:

If you try to send founder and CEO Mark Zuckerberg a message on Facebook, Mashable discovered Thursday, the social network may offer to keep the message out of his “Other” Inbox — for a cool $100.

The new price on messaging Mr. Zuckerberg comes as Facebook experiments with a pay-to-message model. Last month, the social media giant unveiled a feature that lets users send messages to people they don’t know at the cost of $1 a message.

Per Mashable:

There were sporadic reports in December of Facebook charging various people $100 for the service, but this is the first time we’ve seen it — and certainly the first time we’ve seen it applied to the founder. … Here’s what Facebook had to say in a statement from a spokesperson: “We are testing some extreme price points to see what works to filter spam.”

Of course, users only pay to message people they aren’t Facebook friends with, or in the case of public figures like Mr. Zuckerberg, people whose pages to which they don’t subscribe. To that end, Mr. Zuckerberg’s 16 million subscribers means there’s a large swatch of Facebook users who will never be asked for $100 to message Zuck.

Nonetheless, we were curious how the Facebook founder would respond if someone did shell out a c-note to message him.

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We’ll let you know if we get a reply.

Follow Patrick Clark on Twitter or via RSS. pclark@observer.com