zuck's world

How Facebook Execs Managed Mark Zuckerberg’s Philanthropy to Make Him Feel Special

COO Sheryl Sandberg showed there's no task to small to warrant her personal touch.

oprah How Facebook Execs Managed Mark Zuckerbergs Philanthropy to Make Him Feel SpecialFacebook chief executive officer Sheryl Sandberg is often thought of as the grown-up around the social media giant, attending to such mundane details as growing revenue and selling the company’s IPO to investors, allowing Mark Zuckerberg to maintain his pose as the company’s hacker-in-chief.

Well, now we can add one more duty to Ms. Sandberg’s list of adult responsibilities: managing Zuck’s philanthropic giving. According to Fast Company, emails released last month show that Ms. Sandberg played a major role coordinating Mr. Zuckerberg’s $100 million donation to the support Newark, N.J.’s public school system.

In the emails, the planning team talks candidly about trying to make the donation look participatory, getting big names and big round numbers involved, and making sure the billionaires look “modest” and feel “special.”

The emails, which can be read in their entirety here, speak to the degree to which Ms. Sandberg took control of managing the process of completing Mr. Zuckerberg’s generous donation. In an email to Newark mayor Cory Booker and one of Mr. Booker’s advisers, Ms. Sandberg asked for a breakdown on operating expenses for the fundraising, and details on community outreach efforts. In another email, a Facebook communications employee says he reworked a press release announcing the gift at Ms. Sandberg’s encouragement.

Talk about micro-managing! Some things, it seems, are best left to the grownups.

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