Apple in Your Eye

Apple Is Hiring Funny Writers To Make Siri Into the Joke That It Is

In search of creative individuals.

photo Apple Is Hiring Funny Writers To Make Siri Into the Joke That It IsA few days after Thanksgiving, some gangly punk tried to mug me as I stepped off the C train. My iPhone 4 flew up like a basketball toss and the screen cracked on the concrete. I managed shove him off, but short story shorter it was an excuse to upgrade and I am now the slightly lost owner of an iPhone 5 when Google Maps won’t load.

Naturally, the first thing I did after unboxing was fool around with Siri. Had Apple’s “intelligent assistant” inched any closer to artificial intelligence since it launched? Turns out, it’s still pretty easy to reach the limits of her utility, so the only thing left is to try to find questions that might serve up an Easter egg or human-ish response.  

Judging by a recent job listing, Apple seems to be wise to that mode of interaction. 9to5 Mac found an add for a creative writer who could, “help the Siri team evolve Siri as a distinct, recognizable character.”

“We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”

If you really want to amuse users, we might know one writer’s room Cupertino should pillage.

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com