(Mehreen Zama/Instagram)

Microsoft has chosen the Times Square-to-Grand Central shuttle to launch an advertising campaign for the Surface, and it's a full-on assault: not only did the company install video screens to loop an ad for the tablet computer, but it painted entire cars flamboyant pink, the same color, Mashable points out, as the double duty screen protectors/keyboards that Microsoft calls Touchcovers.

The sight of which can only recall an old Betabeat favorite: Steel Magnolias.