just kidding

Instagram Promises Not to Get Everyone Upset Over Nothing Ever Again

Let's pretend this never happened.

A mere four days after the Internet reacted in abject horror to a change in Instagram’s Terms of Service that seemed to indicate that the photo-sharing site planned to co-opt users’ likenesses for insidious revenue-generating purposes, company cofounder Kevin Systrom said in a blog post last night that the company would revert back to its original TOS.

"My bad." (LeWeb.)

“My bad.” (LeWeb.)

All hell broke loose earlier this week when Instagram, which was acquired by Facebook earlier this year for $1 billion, said it would affect policy changes next month that many interpreted to mean the company could license users photos to advertisers without permission or compensation.

When Instagram users took to social media to complain about the change, and share strategies for tearing down existing accounts and selecting alternative services, Mr. Systrom authored a post on the Instragram blog to let users know the company wasn’t deaf to their concerns.

When that note failed to allay concerns, the company reverted to its old terms of service. What’s more, Mr. Systrom promises that he won’t put us through anything like this ever again:

Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.

Which is great, for now. If only we could have a week of our life back.

Follow Patrick Clark on Twitter or via RSS. pclark@observer.com