It's a Zuck Zuck Zuck Zuck World

The Empire Pokes Back: Facebook Turns Forgotten Feature into Snapchat Ripoff

Come on, guys.
Facebook_97ec83_1596497

STAHP

Early Facebook users will no doubt remember the era when the humble poke seemed like the raciest, most exciting feature in the world. College sophomores would poke their friends until they reached the poke limit, then trumpet their poking prowess on their friends’ walls.

Well, it seems the company hopes to revive the heady days of 2004, with the launch of the iPhone app Poke, which “makes it fun and easy to say hello to friends wherever you are.” 

The announcement describes the app like so:

With the Poke app, you can poke or send a message, photo, or video to Facebook friends to share what you’re up to in a lightweight way. You can poke an individual friend or several at once. Each message expires after a specific time you’ve set, either 1, 3, 5 or 10 seconds. When time runs out, the message disappears from the app.

Now what does that sound like? Oh, right: This must be the social network’s expected Snapchat clone, with the name of an old Facebook feature slapped on top. Cool innovation, guys.

Follow Kelly Faircloth on Twitter or via RSS. kfaircloth@observer.com