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Aereo Scores Its First Cable Network, Landing Deal to Stream Bloomberg TV

Broadcast networks can eat their hearts out.

Diller.Aereo, the online television company backed by IAC chief executive Barry Diller, has begun streaming Bloomberg Television after reaching an agreement with the cable network.

The company, which lets customers live-stream broadcast television to their mobile devices for a $12 a month fee, has been grappling with television stations who insist Aereo needs to pay for the privilege.

In March, 15 plaintiffs, including ABC, NBC, CBS, Fox and even PBS, sued the company for copyright infringement. That legal matter has yet to be decided.

Aereo’s new deal, reported in The Wall Street Journal earlier today, appears to be a departure from its model for broadcast stations, as the streaming service will pay for Bloomberg TV content.

Here are the two companies’ riveting statements. From Aereo founder and CEO Chet Kanojia:

Bloomberg Television offers exceptionally high quality business news content and we believe that our members will see deep value adding in Bloomberg Television as their ‘go-to’ source for financial news. With this partnership, Aereo continues to deliver innovative, easy to use technology, more choice for consumers, and an exceptional consumer experience.

And from a Bloomberg Television spokeswoman:

Bloomberg Television is dedicated to bringing world-class business news and market information to viewers, and we are pleased to have Aereo among our broadcast distribution partners.

Fortunately for Aereo, Bloomberg TV offers a livelier experience.

Follow Patrick Clark on Twitter or via RSS. pclark@observer.com

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