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	<title>Betabeat &#187; Your Celebrity VC Firm Is a Horrible Idea, Here Let Everyone Count the Ways</title>
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		<title>Your Celebrity VC Firm Is a Horrible Idea, Here Let Everyone Count the Ways</title>

		<comments>http://betabeat.com/2012/11/your-celebrity-vc-firm-is-a-horrible-idea-here-let-everyone-count-the-ways/#comments</comments>
		<pubDate>Wed, 21 Nov 2012 14:19:58 -0400</pubDate>
					<link>http://betabeat.com/2012/11/your-celebrity-vc-firm-is-a-horrible-idea-here-let-everyone-count-the-ways/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=71263</guid>
		<description><![CDATA[<p><div id="attachment_71277" class="wp-caption alignleft" style="width: 310px"><a href="http://www.flickr.com/photos/leweb3/6482050267/sizes/m/in/photostream/"><img class="size-medium wp-image-71277" title="6482050267_470cfa0477" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/6482050267_470cfa0477.jpeg?w=300" height="199" width="300" /></a><p class="wp-caption-text">(Photo: Flickr.com/LeWeb3)</p></div></p>
<p>Yesterday, word leaked that former Mashable editor Ben Parr is <a href="http://www.forbes.com/sites/tomiogeron/2012/11/20/ben-parr-tracks-by-cofounders-aim-to-dominate-venture-capital-with-celebrity-ties/">launching</a> a seed stage VC fund targeted at celebrity investors. The cofounders of <a href="http://www.tracks.by/">Tracks.by</a>, a platform for music artists, are also partners in Mr. Parr's fund. The tech world, as it's <a href="http://betabeat.com/2012/04/sarah-lacy-randi-zuckerberg-silicon-valley-bravo-tv/">wont to do</a>, erupted into a collective scoff: A star-studded investment firm helmed by a “<a href="http://www.kernelmag.com/yiannopoulos/3653/meet-the-dorm-room-vc/">disgraced</a>” journalist, who was fired for blabbing about his salary, doesn't sound like the stuff of Sand Hill Road.</p>
<p>Unwilling to let an opportunity for backseat quarterbacking pass them by, tech bloggers immediately swooped in to offer their analysis of Mr. Parr’s newest venture.</p>
<p><!--more-->The <em>Wall Street Journal </em>chimed in with a cautionary tale for Mr. Parr, penned by a journalist-turned-VC-turned-journalist-again, who quit his ink-stained day job during the first bubble to become an investor. Just because reporters write about startups, it seems, does not make us experts on the innerworkings of a business. <a href="http://blogs.wsj.com/tech-europe/2012/11/21/when-journalists-believe-they-are-vcs-beware/">Writes</a> the <em>WSJ</em>:</p>
<blockquote><p>When journalists give up their penny-a-line trade and think they are financiers and business executives, you are in a bubble....We wish Mr. Parr and his team of neophytes well, but he has a lot of work to prove that writing about startups in any way prepares him for the very different life as a VC.</p></blockquote>
<p>Venture Beat writer Jolie O'Dell--a <a href="https://twitter.com/benparr/status/271055214746955776">former coworker</a> of Mr. Parr's--took a similar tact, <a href="http://venturebeat.com/2012/11/20/orly/">questioning</a> the trio's "capacity to run a credible investment outfit." She hammered that point home by making the post's URL "O Rly?"</p>
<p>Kernel Mag founder Milo Yiannopoulos, who himself is no stranger to blog <a href="http://www.guardian.co.uk/media/2012/sep/12/the-kernel-sued-former-contributors">controversy</a>, took a more personal <a href="http://www.kernelmag.com/yiannopoulos/3653/meet-the-dorm-room-vc/">approach</a>, calling Mr. Parr a "tragic figure" who got "carried away with his own celebrity:"</p>
<blockquote><p>Since then, Parr has cut a rather tragic figure on the international conference circuit, his lanyards showing white space where the name of an employer ought to be. A year later almost to the day of his termination, however, Parr, who in a delicious slice of faint praise was described as “relentlessly nice” by waspish Valley journo Owen Thomas, is returning to the limelight with… yup, you guessed it.<em> A venture capital firm.</em></p></blockquote>
<p>And as for the "celebrity" aspect of the fund, PandoDaily <a href="http://pandodaily.com/2012/11/21/dominatefund-badly-misses-the-celebrity-integration-mark/">pointed</a> out that nary a celebrity is currently to be found:</p>
<blockquote>
<blockquote><p>First off, it’s a celebrity fund, but its grand entrance to the scene included scant actual funds and nary a celebrity. That’s a bad start. At best the oddly named group – the first financial vehicle with a hashtag as part of its name? – is a nascent concept, with a fundraising “target in the single digit millions” to quote the <a href="http://www.forbes.com/sites/tomiogeron/2012/11/20/ben-parr-tracks-by-cofounders-aim-to-dominate-venture-capital-with-celebrity-ties/" target="_blank">friendly launch article</a> by Forbes’ Tomio Geron. The anchor investors are not celebrities themselves, but rather the business managers of Brittney Spears, Lil Wayne, and Drake. In the world of celebrity, close doesn’t count.</p></blockquote>
</blockquote>
<p>To be fair, as the New Yorker <a href="http://www.newyorker.com/reporting/2012/09/03/120903fa_fact_widdicombe">noted</a> in its profile of Scooter Braun, talking to the managers of stars does seem to be the first step towards clinching that celebrity investment. As we mentioned in our <a href="http://betabeat.com/2012/10/rap-genius-andreessen-horowitz-ben-horowitz-internet-talmud/">profile</a> of Rap Genius, Troy Carter, Lady Gaga's manager and an investor in Tracks.by, has been known to stop by the offices of Andreessen Horowitz.</p>
<p>Lucky for Mr. Parr, celebrities may be less tied to Silicon Valley tradition. Besides, if Michael Arrington is any indication, he can always get back his day job.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_71277" class="wp-caption alignleft" style="width: 310px"><a href="http://www.flickr.com/photos/leweb3/6482050267/sizes/m/in/photostream/"><img class="size-medium wp-image-71277" title="6482050267_470cfa0477" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/6482050267_470cfa0477.jpeg?w=300" height="199" width="300" /></a><p class="wp-caption-text">(Photo: Flickr.com/LeWeb3)</p></div></p>
<p>Yesterday, word leaked that former Mashable editor Ben Parr is <a href="http://www.forbes.com/sites/tomiogeron/2012/11/20/ben-parr-tracks-by-cofounders-aim-to-dominate-venture-capital-with-celebrity-ties/">launching</a> a seed stage VC fund targeted at celebrity investors. The cofounders of <a href="http://www.tracks.by/">Tracks.by</a>, a platform for music artists, are also partners in Mr. Parr's fund. The tech world, as it's <a href="http://betabeat.com/2012/04/sarah-lacy-randi-zuckerberg-silicon-valley-bravo-tv/">wont to do</a>, erupted into a collective scoff: A star-studded investment firm helmed by a “<a href="http://www.kernelmag.com/yiannopoulos/3653/meet-the-dorm-room-vc/">disgraced</a>” journalist, who was fired for blabbing about his salary, doesn't sound like the stuff of Sand Hill Road.</p>
<p>Unwilling to let an opportunity for backseat quarterbacking pass them by, tech bloggers immediately swooped in to offer their analysis of Mr. Parr’s newest venture.</p>
<p><!--more-->The <em>Wall Street Journal </em>chimed in with a cautionary tale for Mr. Parr, penned by a journalist-turned-VC-turned-journalist-again, who quit his ink-stained day job during the first bubble to become an investor. Just because reporters write about startups, it seems, does not make us experts on the innerworkings of a business. <a href="http://blogs.wsj.com/tech-europe/2012/11/21/when-journalists-believe-they-are-vcs-beware/">Writes</a> the <em>WSJ</em>:</p>
<blockquote><p>When journalists give up their penny-a-line trade and think they are financiers and business executives, you are in a bubble....We wish Mr. Parr and his team of neophytes well, but he has a lot of work to prove that writing about startups in any way prepares him for the very different life as a VC.</p></blockquote>
<p>Venture Beat writer Jolie O'Dell--a <a href="https://twitter.com/benparr/status/271055214746955776">former coworker</a> of Mr. Parr's--took a similar tact, <a href="http://venturebeat.com/2012/11/20/orly/">questioning</a> the trio's "capacity to run a credible investment outfit." She hammered that point home by making the post's URL "O Rly?"</p>
<p>Kernel Mag founder Milo Yiannopoulos, who himself is no stranger to blog <a href="http://www.guardian.co.uk/media/2012/sep/12/the-kernel-sued-former-contributors">controversy</a>, took a more personal <a href="http://www.kernelmag.com/yiannopoulos/3653/meet-the-dorm-room-vc/">approach</a>, calling Mr. Parr a "tragic figure" who got "carried away with his own celebrity:"</p>
<blockquote><p>Since then, Parr has cut a rather tragic figure on the international conference circuit, his lanyards showing white space where the name of an employer ought to be. A year later almost to the day of his termination, however, Parr, who in a delicious slice of faint praise was described as “relentlessly nice” by waspish Valley journo Owen Thomas, is returning to the limelight with… yup, you guessed it.<em> A venture capital firm.</em></p></blockquote>
<p>And as for the "celebrity" aspect of the fund, PandoDaily <a href="http://pandodaily.com/2012/11/21/dominatefund-badly-misses-the-celebrity-integration-mark/">pointed</a> out that nary a celebrity is currently to be found:</p>
<blockquote>
<blockquote><p>First off, it’s a celebrity fund, but its grand entrance to the scene included scant actual funds and nary a celebrity. That’s a bad start. At best the oddly named group – the first financial vehicle with a hashtag as part of its name? – is a nascent concept, with a fundraising “target in the single digit millions” to quote the <a href="http://www.forbes.com/sites/tomiogeron/2012/11/20/ben-parr-tracks-by-cofounders-aim-to-dominate-venture-capital-with-celebrity-ties/" target="_blank">friendly launch article</a> by Forbes’ Tomio Geron. The anchor investors are not celebrities themselves, but rather the business managers of Brittney Spears, Lil Wayne, and Drake. In the world of celebrity, close doesn’t count.</p></blockquote>
</blockquote>
<p>To be fair, as the New Yorker <a href="http://www.newyorker.com/reporting/2012/09/03/120903fa_fact_widdicombe">noted</a> in its profile of Scooter Braun, talking to the managers of stars does seem to be the first step towards clinching that celebrity investment. As we mentioned in our <a href="http://betabeat.com/2012/10/rap-genius-andreessen-horowitz-ben-horowitz-internet-talmud/">profile</a> of Rap Genius, Troy Carter, Lady Gaga's manager and an investor in Tracks.by, has been known to stop by the offices of Andreessen Horowitz.</p>
<p>Lucky for Mr. Parr, celebrities may be less tied to Silicon Valley tradition. Besides, if Michael Arrington is any indication, he can always get back his day job.</p>
]]></content:encoded>
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