Brony Beat

Pony Up: First Ever Brony Commercial Airs Tonight During Primetime

Bright lights, brony city!
screen shot 2012 11 05 at 12 27 03 pm Pony Up: First Ever Brony Commercial Airs Tonight During Primetime

(Screencap: YouTube)

Tonight is a big night for television. Not only is it the series premiere of Bravo’s much-anticipated Start-Ups: Silicon Valleybut the internet’s favorite fandom is finally getting its own primetime TV commercial. Giddy-up!

The Daily Dot reports that The Brony Thank You Fund, a nonprofit that encourages fans of My Little Pony to demonstrate their gratitude to the show through charitable giving, has filmed its first 30-second TV spot. The commercial features bronies of all ages–some in military uniform!–stating why they’re thankful for the show. At the end, viewers are urged to give toys to Toys for Tots this holiday season. The commercial is set to debut during primetime on the Hub TV network.

The Brony Thank You Fund used Indiegogo to raise over $16,000 to film and air the commercial, which fund board member James Turner told the Dot is the first ever fandom-sponsored commercial.

First came the feuds, then the Walmart t-shirts, then the commercial. If the cycle of Hollywood is any indication, a high-profile Brony member must soon be embroiled in a dark sex scandal in order to launch the bronies fully into the mainstream. Good luck, ponies.

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com