Look Out, New York: Randi Zuckerberg Is Casting for a New Techcentric Bravo Show Set in the Big Apple

Unleash the pearl clutchers!
 Look Out, New York: Randi Zuckerberg Is Casting for a New Techcentric Bravo Show Set in the Big Apple

(Photo: Connected Social Media)

With 634,000 viewers tuning in for last week’s premiere of Start-Ups: Silicon Valley, newly-minted Bravo TV producer Randi Zuckerberg already has her sights set on New York. According to the Wall Street Journal, Zuckerberg Media, Bravo and the production house responsible for Start-Ups, Den of Thieves, have all confirmed that they’re planning a tech-focused show based in NYC. It won’t be a Start-Ups reboot for the Manhattan set, but according to the Journal, “Ms. Zuckerberg and her team are looking to expand and see what techie opportunities there are.”

So why pivot to New York, especially when everyone knows the weather in Palo Alto is as close to perfect as it gets? It seems Valleyites may be just a smidge too boring for Bravo’s drama-driven programming. Writes the Journal:

“I’ve been here (in Silicon Valley) for 7 years, and know that after 10 p.m. it gets a little quiet,” she added. Even when it’s daylight, most techies spend countless hours in front of a computer or a white board — not exactly television material.

By comparison, New York is an epicenter of show business, Ms. Zuckerberg added, and will likely attract a broader swath of colorful personalities. The casting call will go out Monday.

Ms. Zuckerberg also stressed that the concept for the show is still in its infancy, and whether or not she goes through with it will depend primarily on finding an interesting cast. (We’re sure Betabeat could come up with a few suggestions.)

However, it does appear that even highly respected international newspapers are no match for Silicon Valley spin. “This post was updated to remove an erroneous assertion that Ms. Zuckerberg believes Silicon Valley is not as interesting as New York,” reads a correction to the piece. Oh Randi, we know what you really meant.

Update: A prior version of this post said the show had garnered 430,000 premiere night viewers; the correct number is 634,000.

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com


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