nerd rage

BLASPHEMY: Gandalf Exploited to Shill for Microsoft Phones

Warner Brothers = possible agents of Sauron?
you shall not pass BLASPHEMY: Gandalf Exploited to Shill for Microsoft Phones

Unbelievable.

Is nothing sacred? The Next Web reports that Gandalf–an absolutely critical figure in most nerds’ adolescences, the motherfucking Merlin of the 20th century–has been pimped out to promote Microsoft’s line of Windows Phones:

Microsoft has partnered with Wunderman to create new digital, press and outdoor materials, featuring Bilbo Baggins (played by Martin Freeman), Gandalf (Sir Ian McKellen) and other characters from first film of trilogy, directed by Peter Jackson.

Warner Bros. has agreed to license the use of the characters in the UK, US, France and Germany — perhaps the most popular markets for devices running Microsoft’s new Windows Phone 8 operating system.

All those years of careful brand management and painstaking assembly of arcane deep cuts like the Silmarillion, and now this.

Galadriel would shit herself.

Follow Kelly Faircloth on Twitter or via RSS. kfaircloth@observer.com

Comments

  1. Lily Wight says:

    She sure will! I hate those bloody Yoda ads and now this travesty! Say it isn’t so!!

  2. safe says:

    Hi there, just turned into aware of your weblog thru Google, and found that it’s really informative. I am gonna be careful for brussels. I’ll appreciate for those who proceed this in future. A lot of other people will probably be benefited from your writing. Cheers!