Acquisitions

Square Acquires NYC Design Agency 80/20

Square's coming to Soho.
 Square Acquires NYC Design Agency 80/20

Mr. Dorsey (Photo: Twitter)

All-natural candy lover Jack Dorsey announced on his Twitter today that Square, the payment service seeking to disrupt credit card systems, has acquired 80/20, a design agency based in New York. “Square acquires 80/20, one of the best design agencies in the world, and with it, an office in SoHo,” he tweeted. “We believe in NYC.”

According to a post on 80/20′s website:

At 80/20, we’ve been fortunate to work on amazing products and platforms. In every project, we’ve started with the belief that the best design gets out of the user’s way and that you can craft unforgettable user experiences by keeping things simple and obsessing over the details.

That’s why we’re thrilled to announce that we’re joining Square.

The natural next step for 80/20 is to commit our focus to one company, and Square is a perfect fit. Square shares our passion for using technology and design to improve people’s lives. Together, we will reimagine and redesign how people communicate through commerce everyday, all around the world.

80/20 focuses on interface design and is responsible for creating experiences like Second Life and the Verizon Media Store. 80/20 is headed up by three ex-Adobe designers, Andrew Borovsky, Jerry Knight and Andrew Lin. Square is known for its beautifully simple design, so it makes sense that a high-caliber design firm would want to join forces with them.

For Square, this acquisition represents the company’s first official foray into the New York market. Currently San Francisco-based, establishing an office in hip Soho will help Square situate itself as a dominant player in the mobile payment space in New York. And perhaps it will allow for that rumored partnership with Dwolla?

“80/20 is an amazingly talented design team,” a Square spokesperson told Betabeat. “Their experience designing beautiful products for some of the most well-known technology companies in the world will be a huge asset to Square.”

“We’re excited to establish a presence in New York, home to over 50,000 Square merchants, many current and potential partners, and some of the most talented designers and engineers in the world,” the spokesperson added.

Meanwhile, the mayor’s office could barely contain itself. “Congrats @jack!” they tweeted. “Glad Square will be in NYC.”

Follow Jessica Roy on Twitter or via RSS. jroy@observer.com