news, Strangers In the Night

myTreat App Lets You Find The Nearest Sugar Daddy

It's like Grindr for people that don't want to go Dutch.
screen shot 2012 10 11 at 11 40 34 am myTreat App Lets You Find The Nearest Sugar Daddy

This is a mock-up the company made for us based on previous tweets. Nitasha will not actually buy you goat curry, unless you ask nicely.

Everyone enjoys getting a special unexpected treat every so often. For some it’s just a small red velvet cupcake after work, but for others it’s getting your entire college tuition taken care of by a stranger. Luckily, there is now myTreat, a location-based iPhone app that lets people consensually take advantage of one another for smaller ticket items.

The app launches today and was created by Ben Tao and Eric Lai, the team behind Offbeatr, the “Kickstarter for porn.” Although there is a risque element to this new app, the creators stress that this is a new project that doesn’t involve any adult content.

myTreat is easy to use. Treaters post what they want to offer–like a cup of coffee, for example–and the qualities they’re looking for in a treatee. Those looking to get treated then express interest in available treats by messaging the treaters.

The site obviously runs the risk of enabling the wrong kind of quid pro quo relationships. With that kind of power dynamic, it’s almost an inevitability. But sugar daddy talk aside, the app can also be used for meeting new people in a strange city (“I’ll buy you lunch if you show me around”), as well as potential business partners (“I’ll treat you to coffee if you can help me solve this bug”). Nonetheless, brace for a backlash if myTreat gets the same kind of attention as Seeking Arrangement.

The company attempted to crowdsource an ad for the launch of the app and got back some unsavory results:

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