Digital Rites

The Music Industry’s Latest Victim: SNL’s Pandora Sketch

Dan Abrams FTW.
screen shot 2012 10 22 at 1 29 58 pm The Music Industrys Latest Victim: SNLs Pandora Sketch

Mr. Mars

If you went to Hulu or NBC.com this morning to catch up on this weekend’s Saturday Night Live–the highest-rated episode of the season–you could find Bruno Mars as a sad mouse mascot, Bruno Mars as a 17-year-old dropout in drag, Bruno Mars doing a monologue, and even Bruno Mars singing his own songs. The one clip you couldn’t find is Bruno Mars playing a very versatile Pandora intern–one of the better-rated sketches from the evening.

“The very, very obvious culprit here are music licenses, which are almost always the culprit behind missing SNL sketches,” reports AllThingsD

In the course of seven minutes, Mars belts out pieces of songs from Katy Perry, Green Day, Aerosmith and  Michael Jackson. And if the show doesn’t have the digital rights to a single piece of a single song, the whole thing goes black on the Web, legally speaking.

But NBC’s loss is Dan Abrams gain, notes ATD. A video aggregator called GossipCop, which is part of the Mediaite empire, is hosting the video with an option to embed. We imagine NBC hasn’t asked GossipCop to take it down yet because what  better way to communicate to the music industry that its policies aren’t working than watching digital revenues get siphoned off by a legal analyst?

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com

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