Person of interest. (Photo: David Shankbone, via Flickr Creative Commons

Just a couple of weeks ago, the Internet got what it's so clearly needed all along: an, ahem, portal to the universe of smut. Launched September 27, Search.xxx is meant to provide a secure alternative to just Googling your most secret fetish, so you won't get outed the next time someone borrows your laptop.

ICM Registry, the company behind the site, reached out to Betabeat to share a few statistics. Search.xxx received a whopping billion impressions within its first week, as grateful porn connoisseurs and teens stuck using the family computer flocked to the site.

The most searched celebrity, we are told, is Kim Kardashian. Given that she owes much of her fame to a sex tape, we believe this is what's called “coming full circle.” Her name "has seen between 1K and 2K unique searches in just 2 weeks," a spokesperson told Betabeat via email. Also appearing on the famous-lady leaderboard: Paris Hilton, Jenna Jameson, and Kate Middleton. One of these things is not like the other!

Other details: "Blondes" far outstripped "brunettes" in popularity over the same two-week period, with approximately 10,000 searches versus 5,500. (Whether it was actually gentlemen expressing their preferences is anyone's guess.) That old straight-guy standby, "lesbian," was searched around 10,000 times, with "bisexual" coming up a distant second at 7,000, and "gay" bringing up the rear, with 6,400.

Imagine what old Mr. Kinsey would have to say.