Mr. Uhovski (Photo: Twitter/ValentineNY)

Between General Assembly setting up shop in London and poaching New York tech loyalist Courtney Boyd Myers as director of audience development, we might as well rename Shoreditch "Silicon Alley East."

All of your old friends with be across the pond this Friday, as well as a très chic new one: Valentine Uhovski, Tumblr's head of fashion, who replaced controversial fashion director Richard Tong. (Technically, Mr. Uhovski's title is "Fashion Evangelist," because of course.)

On September 14th, Mr. Uhovski will join Ms. Myers, affectionately known to techies as @CBM, as well as Advent Ventures general partner Frédéric Court, SilkFred.com founder Emma Watkinson, The Business of Fashion founder Imran Amed, and Sarah Kunst, director of business development at the street style app Kaleidoscope and Betabeat's "Minority Report" columnist for a panel and fireside chat called "From High Street to Haute Couture, How London is Redefining Online Retail." (Hey, isn't that supposed to be New York's claim to fame?)

If anyone attends, let us know whether Mr. Uhovski gets candid about Tumblr's plans to win back fashion brands. Inquiring minds, etc.