The Media Elite

The Rise and Fall of New York Founders on Vanity Fair’s ‘New Establishment’ List

Who's in, who's out, who's up, who's down
photo 1 e1346940326100 The Rise and Fall of New York Founders on <em>Vanity Fair</em>’s New Establishment List

(Photo: Vanity Fair)

Annie Leibovitz’s Silicon Alley photo shoot has finally made its way into print, as part of Vanity Fair’s annual “New Establishment” list. As we’d hoped, the magazine opted to pose Arianna Huffington in the sidecar of David Karp’s vintage motorcycle. (Guest appearance by Mr. Karp’s “French-English bulldog,” Clark.) Only in the version that made the October issue, Dennis Crowley is depicted emerging from a manhole, avec le swag. As before, the annual list is chockablock with tech types, but just like last year, Silicon Valley dominates.

Peter Thiel comes in at no. 37, repping for libertarian utopias between Tyler Perry and Ryan Seacrest. Elon Musk is no. 9 on the list, two rungs higher than Adele, but one spot below a new entrant: Pinterest’s Ben Silberman, no. 8. Despite Square’s caffeine-fueled growth, Jack Dorsey stayed at the no. 5 spot, but finally got the fashion props he’s been waiting for. “It’s a Prada suit; for everyday wear, it’s denim from Scott Morrison’s Earnest Sewn line, which was the first brand to use Twitter.”

Scattered among the elite are a handful of New York techies, present and accounted for. By and large, it’s the same group of people as last October, although it’s interesting to note how Vanity Fair assesses their power ranking, year-over-year.

Herb Allen III, Allen & Co.: Mr. Allen, one of the underwriters for Facebook’s contentious IPO, moved up one spot from no. 19 to no. 18. “Managed to stay under the radar as Morgan Stanley took the blame for the bungled offering.”

Sean Parker, entrepreneur: Last year, the owner of Bacchus House in the West Village came in at no. 34. This year, he’s off the list entirely. A critique of Airtime’s ho-hum adoption rates, perhaps?

Fred Wilson, Union Square Ventures, Flatiron Partners: Mr. Wilson is moving up in the world–and fast! He jumped from no. 35 last year to no. 23, outranking fellow tech investor Ashton Kutcher (no. 25), if you can believe that.

Dennis Crowley, Foursquare: Mr. Manhole Crowley dropped four places from no. 45 to no. 49. C’mon, doesn’t a Best Buy commercial during the Olympics count for anything these days? Vanity Fair pegs Naveen Selvadurai’s recent de-foundering as a “power play.”

Kevin Ryan, Gilt Groupe, Business Insider: The DoubleClick alum, recently profiled in The New York Times for AlleyCorp’s stable of winners, moves up from no. 46 last year to no. 42, with a nod to Gilt Groupe’s impending IPO.

Henry Blodget, Business Insider: Mr. Blodget, your caps lock key’s best friend, fell off the list this year, from 2011′s perch at no. 48. That’s okay, he’ll keep advising Facebook from the side.

David Karp, Tumblr: Consider this Mr. Karp’s coming out party. Last year, the 26-year-old was relegated to the magazine’s “Next Establishment” list. But this year, he debuted at no. 44, just behind Lena Dunham (no. 43) despite Tumblr’s influence among navel-gazing millenials.

 The Rise and Fall of New York Founders on <em>Vanity Fair</em>’s New Establishment List

(Photo: Vanity Fair)

Honorable Mention: Perry Chen, Charles Adler and Yancey Strickler, Kickstarter. The crowdfunders didn’t make the list, but they did get a get a brief profile in the issue–and a chance to model some well-cut skinny suits. Vanity Fair gives the cofounders, recently scuffed up in the press for overfunded projects’ failure to deliver, a shout out for creating “a new product category: the indie gadget.” By this time next year, we predict they’ll be hovering around no. 45 for ushering in the resurgence of hardware.

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com