NYC-based Mobli already has a cadre of celebrity investors, but now it can claim an impressive infusion of cash as a new bragging right. The photo and video startup, backed by celebs like Leo DiCaprio, Tobey Maguire, Serena Williams and Lance Armstrong, announced today that it has raised $22 million in Series B funding.
Twenty million of the new round comes from Kazakhstani businessman Kenges Rakishev, with the remaining $2 million kicked in by previous investors.
“This latest injection of capital will support the continued innovation and development required to become the premier destination for mobile photo and video sharing,” Mobli CEO Moshe Hogeg said in a press release. The company intends to use the money to expand its audience base.
Two months ago, Mobli announced that it had reached three million active users. A spokesperson assured us that, since that milestone, the company has seen significant growth. The number of photos shared, for example, has tripled.
As for those celebrity investors, they don’t seem to be using the product all that often. Mr. DiCaprio hasn’t shared anything on the site in two months; Mr. Maguire hasn’t used it in three. Maybe $22 million will help convince them to hop back on the bandwagon. Mr. Armstrong, who seems to use the service quite frequently, might be able to give them some pointers.