At the conclusion of the unveiling of MakerBot’s latest 3D-printing marvel, Betabeat was treated to a look at the company’s brand-new store, located at Mulberry and Houston Street. But before setting out (as the assembled reporters snacked on sliders and waited for our rides back to Manhattan) we got a bit more detail from CEO Bre Pettis about his hopes for the store and for the Replicator 2.
For one thing, “the store is a dream of mine,” Mr. Pettis explained.
But its purpose goes beyond mere wish-fulfillment: “I think it’s a power play on our part,” he said. “Most people are moving all of their retail stores to the web. For us, we come from the Internet, and with a machine like this, you have to see it to believe it.”
“We’re creating a real-life portal for people to experience the product,” he added. In other words: It’s basically a showroom.
He also clarified who’s likely to buy one of these machines, which’ll retail for a cool $2,199. It’s “the people who have been waiting for it, really,” Mr. Pettis told Betabeat. “They’re people who have AutoCad, or SolidWorks, or Sketchup, and they’re used to working with the refrigerator-sized mainframe machines. Except now they can have something that’s as good as that, but smaller and fits on their desk.”
“That, I believe, is where the onslaught is going to come from,” he added.
Lest MakerBot alienate the hobbyist constituents, Mr. Prettis hastened to add: “But it’s also just people who love to make things.”
For more, check out the slideshow above.
The sun-dappled exterior.
Right next door to a parking garage, for all the out-of-towners.
A MakerBot does its thing.
3D printing its little heart out.
These things are strangely mesmerizing.
One minute there's nothing there; turn away and suddenly boom, there's a little gear.
Mr. Pettis surveys his domain.
He looks a lot more relaxed than he did a couple of hours ago.
On display are sample wares...
Like this charming piece of art.
Here, have a family of squirrels!
It'll only set you back $249.99. (But they'll look great on your mantlepiece.)
The marble run to end all marble runs.
Made by a MakerBot, of course.
More comfortable in the past?
Have a retro iPhone case. It'll only set you back $39.00.
Looking for a less elaborate souvenir?
Try these repurposed gumball machines.
$5 gets you a token.
The sale? Processed on an iPad, via Square, naturally.
Betabeat's nerdy tchotchke of choice.
Doctor Who's time-traveling spaceship/police public call box, naturally.
Voila! A tiny time machine.
Excuse us, we're off the future, where these handy machines will cost something more like a trip to Coney Island than a European vacation.
Mere blocks from the Prada store!